Why Is A Data Management Platform Essential In 2016?

As a marketer, do you sometimes feel that you are inundated with terabytes of data on your customers? With the explosion of marketing channels marketers are faced with this very real challenge. Each touch point generates new data, so the question is, how do we sift through all this data efficiently in order to discover each customer’s needs and desires? If only there was a solution. Well - there is.