Nostalgia for University traditions increases alumni donations. Without in-person Homecoming, those contributions will suffer

Columbia Daily Spectator

Lawrence A. Wien stadium may have the capacity to seat 17,000 people, but the vast majority of its seats remain empty even during a normal season. Homecoming, a rare Columbia tradition that gathers thousands of students, alumni, and faculty to a football game Columbia often loses, remains one of Columbia Athletics’ only opportunities to cement its role as an irreplaceable force in the University—both as a community and a revenue-driver.