Open Innovation Results | Going Beyond The Hype And Getting Down To Business

A closer look suggests that exponential technology advocates are paying too little attention to the importance of broad dissemination and absorption of new technologies. Too often, promoters of innovation look only at the initial stage of innovation development—chasing after bright shiny objects—and neglect the rest of the process. In order to advance prosperity, we must not only create new technologies, but must also disseminate them broadly, and increase our capacity to absorb them. The same is true for companies: they must generate, disseminate,and absorb innovation before they can really profit from it.